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Launch Event of
Diermeiss by The Dragonlady

Diermeiss by the dragon lady was launched on February 11th, 2021, at Shibuya food and bar. The event drew a num

ber of well-known male stylists, bloggers, influencers, and makeup artists from the Industry. We would also like to

thank all of the attendees who came out to support the event and provided extremely positive feedback.

The event was hosted by the Dragon Lady, who spoke about her very first summer collection "The Protector of the

Sky." The discussion provided attendees with the opportunity to learn more about her journey as an entrepreneur

and the concept of a men's luxury brand in India.

She also spoke extensively about men's fashion and why she believes there is a need to change Indian men's fashion.

She believes it is past time for men in our country to begin viewing fashion in a broader context and incorporating

fashion clothing into their lifestyle as an integral part of their lives. Before purchasing designer or branded clothing,

it is important for each one of us to understand fashion. Men have the same right as women to enjoy self-love, and

vanity is one way to do so.

Fashion is more than just clothes; it is an experience that celebrates the art and beauty of a person. To round out the

experience, each of our special guests was given a token of love at the event. They received our brand's mask, custom

ized glass bottled sanitizer, a pocket square, a dragon charm necklace in a hand-crafted mother of pearl box, and a

thank you card for their valuable presence.

Aside from that, the campaign posters and sample pieces we displayed had an impact on conveying the mood and

core concept of the brand.

Everyone enjoyed some good sushi and wine while witnessing the collection. The event was a success overall, with

some special guests including Aaron Koul , Edwin Kubzer, Anurag Gupta, Gaurav Goswami, and Himanshu Pal.

February 12, 2020

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